LibGuides: FIT 525 Fitness Management and Entrepreneurship: Data & Statistics

Accessing Reports

Industry Codes

BARNES Reports: Fitness & Recreational Sports Centers Industry.
United States Fitness & Recreational Sports Centers Industry Report located in the Business Complete Database
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We have access to reports from 2008-present.
The link I have provided takes you to 2018. to see older reports click on "United States Fitness & Recreational Sports Centers Industry Report" and it should bring to to the list of the other reports.
"Worldwide Fitness & Recreational Sports Centers Industry Report"
Club Managers Association of America: CMAA SURVEYS

Accessing Statistics

Market Research.com
While many reports are available via subscription, you may find accessible relevant resources to your research.
Statista
Statistics and related information for 600+ world wide industries.
United States Census
Census data for the United States. Click on the tab "Tools"
County Business Patterns (CBP)
Part of the Census Bureau
PwC MoneyTree Report
PriceWaterhouseCoopers company survey that provides venture capital results for various industries and companies over the last two quarters.
NAICS 713940 - Fitness and Recreational Sports Centers
Statistics for specific industries

Marketing Resources

Many marketing reports are often summarized in trade and news publications (e.g. AdWeek, BrandWeek, Wall Street Journal) and can be found using Journals A-Z.

Create an Infographic
How to Use psychographics
Learn about psychographics
Federal Trade Commission: consumer information: health and Fitness